Temu Partners with Oracle for U.S. Data Storage in a Bid to Boost Security

Temu’s decision to partner with Oracle for U.S. data storage reflects a broader trend among global tech companies facing heightened data security scrutiny. With rising consumer unease about data privacy, Temu have taken proactive steps to address concerns.

Under the new agreement, Temu will store U.S. customer data in Oracle-managed domestic data centers, ensuring that sensitive information such as purchasing behavior, payment details, and personal identifiers remains on American soil.

This strategy mirrors the approach of TikTok’s Project Texas, which sought to ease regulatory fears about foreign access to U.S. user data by partnering with Oracle for local storage.

Temu has also pledged to improve its cybersecurity practices, promising independent audits and compliance reviews to meet U.S. regulatory expectations. The company hopes this transparency will help rebuild trust with consumers who worry about data misuse or potential exposure to foreign surveillance.

However, experts note that physical data localization is only part of the solution. Questions remain about who controls the software, codebase, and day-to-day data management. For Temu, the challenge will be proving not just that data is stored safely, but that it is processed and accessed in a way that protects consumer privacy from end to end.